Whether it’s the end of the year, the beginning of the year, or any point in between, there is never a better time than now to review your business strategy. It’s something that savvy executives do on a regular basis and can be prompted by a desire to check that things are evolving as they should for the business or an external factor such as a new competitor in the marketplace.
But what if your business doesn’t feel like it has a strategy at all? Or you want to throw out what you’ve got and start from scratch? There are plenty of models and consultants who can advise you on creating a strategy for your company but at a basic level it’s actually very simple.